"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate

"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus

Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word

Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this