Copywriting
Author | : J. Jonathan Gabay |
Publisher | : Hodder Education |
Total Pages | : 324 |
Release | : 2000 |
ISBN-10 | : 034078170X |
ISBN-13 | : 9780340781708 |
Rating | : 4/5 (0X Downloads) |
Book Synopsis Copywriting by : J. Jonathan Gabay
Download or read book Copywriting written by J. Jonathan Gabay and published by Hodder Education. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.