This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the

The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corpora

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers s

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by