Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies this book explores the chal

The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current

Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors.

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also

This book offers conceptual discourse, empirical evidence, application of existing and emerging theories, and implication of practical findings. It discusses th