To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi

Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use

This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management

In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and