The book throws light on the ongoing trends in international business, integration of information technology with global businesses, its role in value co-creati

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the

The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insig

Digital transformation is reshaping the business arena as new, successful digital business models are increasing agility and presenting better ways to handle bu

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of i