This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your curre

Captures key developments in the field of sustainable hospital architecture.

As developed economies enter a period of slower growth, emerging economies such as India have become prime examples of how more can be achieved with less. Bring

This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advan

Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. Thi