Lead Generation on the Web
Author | : Thomas Myer |
Publisher | : "O'Reilly Media, Inc." |
Total Pages | : 122 |
Release | : 2007-02-08 |
ISBN-10 | : 9780596510213 |
ISBN-13 | : 0596510217 |
Rating | : 4/5 (13 Downloads) |
Download or read book Lead Generation on the Web written by Thomas Myer and published by "O'Reilly Media, Inc.". This book was released on 2007-02-08 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small-business owner, consultant, or marketing manager for a big company selling an intangible service or hard-to-understand product? Does it take a while to gain your customer's trust and make the sale?If you answered "yes" to any of these questions, this Short Cut will walk you through a step-by-step process for generating leads and sales.This Short Cut helps you identify metrics for success, create a plan to hit those metrics, and put in place a system for nurturing leads into successful sales.