Retail is a US$12 trillion industry and one of the largest employers after agriculture across the globe. The share of organized retail varies widely from just o

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases an

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries