Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a

Focuses on "the identification and acquisition, or transfer, through licensing, of technology that is owned by another by virtue of an intellectual property rig

Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means

A comprehensive and practical textbook in the field of intellectual property licensing.