Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means

Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a

This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of th

Focuses on "the identification and acquisition, or transfer, through licensing, of technology that is owned by another by virtue of an intellectual property rig

This Manual focuses on issues essential for understanding licensing, including: the context in which licensing may occur; key terms of a licensing agreement and