Introduction to Marketing

Introduction to Marketing
Author :
Publisher : Oxford University Press
Total Pages : 575
Release :
ISBN-10 : 9780199602131
ISBN-13 : 0199602131
Rating : 4/5 (31 Downloads)
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Book Synopsis Introduction to Marketing by : Adrian Palmer

Download or read book Introduction to Marketing written by Adrian Palmer and published by Oxford University Press. This book was released on 2012-03-29 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.


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