Basics Marketing 03: Marketing Management
| Author | : Brian Sheehan |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 178 |
| Release | : 2011-08-18 |
| ISBN-10 | : 9782940447282 |
| ISBN-13 | : 2940447284 |
| Rating | : 4/5 (82 Downloads) |
Book Synopsis Basics Marketing 03: Marketing Management by : Brian Sheehan
Download or read book Basics Marketing 03: Marketing Management written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2011-08-18 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
