Just Enough Research 2024

Download or read book Just Enough Research 2024 written by Erika Hall and published by Mule Books. This book was released on 2024-10-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn’t asking or answering the right questions. Just Enough Research is here to help. Whether you’re just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is something in this book for you. If you are a research specialist, this will help you, and help everyone you work with better appreciate what you do. Just Enough Research has remained a popular handbook for over a decade, outlasting several technology hype cycles. It’s brief. It’s practical. It’s got jokes.