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Ein Buch der Kellogg School of Management. Geschrieben von renommierten Professoren. "Kellog on Technology and Innovation" ist eine umfassende Betrachtung über
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
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“When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, t