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Type: BOOK - Published: 2021-03-25 - Publisher: Cambridge University Press
This is the first comprehensive overview of the exciting field of the 'science of science'. With anecdotes and detailed, easy-to-follow explanations of the rese
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Drawn from the popular TechVenture program at the Kellogg School of Management, this book provides a deep understanding of the key finance and business trends i
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Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat
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