Keywords for Today takes us deep into the history of the language in order to better understand our contemporary world. From nature to cultural appropriation an

This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging tex

A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad

This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it

An examination of the implications for society of rapidly advancing artificial intelligence systems, combining a humanities perspective with technical analysis;