What Kids Buy and Why

What Kids Buy and Why
Author :
Publisher : Simon and Schuster
Total Pages : 232
Release :
ISBN-10 : 9781451603170
ISBN-13 : 1451603177
Rating : 4/5 (70 Downloads)

Book Synopsis What Kids Buy and Why by : Daniel Acuff

Download or read book What Kids Buy and Why written by Daniel Acuff and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.


What Kids Buy and Why Related Books

The
Language: en
Pages: 56
Authors: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Categories: Computers
Type: BOOK - Published: 2004 - Publisher:

DOWNLOAD EBOOK

"At its heart, .kids is like the children's section of the library, a place where parents can send their kids and know that they will be protected from the inap
What Kids Buy and Why
Language: en
Pages: 232
Authors: Daniel Acuff
Categories: Business & Economics
Type: BOOK - Published: 2010-06-15 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstandin
Street Kids
Language: en
Pages: 264
Authors: Kristina E. Gibson
Categories: Social Science
Type: BOOK - Published: 2011-05-09 - Publisher: NYU Press

DOWNLOAD EBOOK

Street outreach workers comb public places such as parks, vacant lots, and abandoned waterfronts to search for young people who are living out in public spaces,
The Anxiety Cure for Kids
Language: en
Pages: 242
Authors: Elizabeth DuPont Spencer
Categories: Family & Relationships
Type: BOOK - Published: 2003-09-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A comforting, practical guide to helping your child deal with anxiety Fear, worry, stomach pains, self-doubt-- these are all classic symptoms of anxiety in chil
The 5 Simple Truths of Raising Kids
Language: en
Pages: 193
Authors: R. Bradley Snyder
Categories: Family & Relationships
Type: BOOK - Published: 2012-10-09 - Publisher: Demos Medical Publishing

DOWNLOAD EBOOK

Raising pre-teens and teenagers doesnít have to be hard. In fact, if you only know five essential truths about why kids do what they do, youíre on your way to