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Inhaltsübersicht: 1. Einleitung, 2. Bedeutung von Kultur, 3. Einfluss von Kultur auf das Unternehmen, 4. Auswirkungen kultureller Diversität, 5. Umgang mit Ku
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This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when f
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Inventing Europe
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A critical analysis of the idea of Europe and the limits and possibilities of a European identity in the broader perspective of history. This book argues that t