1. 1 Summary This thesis intends to answer three questions: First, what is a lead market; second, what constitutes a lead market, and third, how companies can h

Why does one country take the lead over others in the development and introduction of environmental innovations? This book analyzes lead markets for innovations

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead marke

1. 1 Summary This thesis intends to answer three questions: First, what is a lead market; second, what constitutes a lead market, and third, how companies can h

In the recent past, environmental innovations have led to a considerable reduction of many pollutants; however, further innovation is required to tackle remaini