Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial

Making Strategic Plans Work introduces an innovative and creative approach to understanding the theory and practice of strategic planning. Based on proverbs and

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummie