Management of Electronic Media

Download or read book Management of Electronic Media written by Alan B. Albarran and published by Wadsworth Publishing Company. This book was released on 2002 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.