Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaign

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 199

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential el