Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need

Arch Woodside provides useful tools amd a mental model for learning about how executives and customers think within marketplace contexts.

Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach re

'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up

Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new compan