An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisation

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's fo

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using

Shows how marketing research and data mining techniques will boost return on investment.

Product Description This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within