This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In p

How can inter-organizational cooperation’s in supply chains be improved? This book analyzes the interdependencies between the use of information and communica

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides ke

The growth of ICT in the last decade has provided many opportunities to overcome some of the challenges faced by the agriculture sector. Recent developments suc

Many organizations find supply chain management an essential prerequisite to building a sustainable competitive edge for their services or products. While inter