Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing di

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models