Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital comp

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been c

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of