Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a bran

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of

Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital comp

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been c