Marketing for Entrepreneurs and SMEs

Download or read book Marketing for Entrepreneurs and SMEs written by Maja Konečnik Ruzzier and published by Edward Elgar Publishing. This book was released on 2013-11-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.