The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state en

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author anal

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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with mar