Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei

Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental change

Tourism marketing is more than just beautiful brochures. TRAVEL AND TOURISM MARKETING draws from the National Marketing Education Standards to deliver you the m

South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the