The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

Contributed articles presented at a workshop held in 1994.

In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co

"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library

Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty