Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields hol

Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields hol

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in

Advanced Project Portfolio Management is a comprehensive book which presents a roadmap for the achievement of high value enterprise strategies and superior proj

Featuring contributions from more than 20 distinguished executives and subject matter experts, this unique reference challenges various traditional approaches a