"This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course l

In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to ta

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of r

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learn