Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date marke

Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haw

This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques a

This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example)