Marketing Research with IBM SPSS Statistics

Download or read book Marketing Research with IBM SPSS Statistics written by Karine Charry and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Managerial Recommendations -- Further Reading -- Chapter 5 Hypothesis Testing -- Objectives -- Fundamentals -- 5.1. Parametric Tests -- 5.1.1. One-Sample T Test -- Managerial Problem -- Translation of the Managerial Problem into Statistical Notions -- Hypotheses -- Dataset Description -- Data Analysis -- Interpretation -- Managerial Recommendations -- 5.1.2. Independent-Samples T Test -- Managerial Problem.