Marketing Research with SPSS

Marketing Research with SPSS
Author :
Publisher : Pearson Education
Total Pages : 460
Release :
ISBN-10 : 0273703838
ISBN-13 : 9780273703839
Rating : 4/5 (38 Downloads)
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Book Synopsis Marketing Research with SPSS by : Wim Janssens

Download or read book Marketing Research with SPSS written by Wim Janssens and published by Pearson Education. This book was released on 2008 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.


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