Marketing Solutions to the Challenges of a VUCA Environment

Marketing Solutions to the Challenges of a VUCA Environment
Author :
Publisher : Springer Nature
Total Pages : 213
Release :
ISBN-10 : 9783031584299
ISBN-13 : 3031584295
Rating : 4/5 (99 Downloads)

Book Synopsis Marketing Solutions to the Challenges of a VUCA Environment by : Anna Zarkada

Download or read book Marketing Solutions to the Challenges of a VUCA Environment written by Anna Zarkada and published by Springer Nature. This book was released on with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Marketing Solutions to the Challenges of a VUCA Environment Related Books

Marketing Solutions to the Challenges of a VUCA Environment
Language: en
Pages: 213
Authors: Anna Zarkada
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

DOWNLOAD EBOOK

Marketing Solutions to the Challenges of a VUCA Environment
Language: en
Pages: 0
Authors: Anna Zarkada
Categories: Business & Economics
Type: BOOK - Published: 2024-08-09 - Publisher: Springer

DOWNLOAD EBOOK

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-G
Managing in a VUCA World
Language: en
Pages: 259
Authors: Oliver Mack
Categories: Business & Economics
Type: BOOK - Published: 2015-07-15 - Publisher: Springer

DOWNLOAD EBOOK

This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and fra
Flexible Strategies in VUCA Markets
Language: en
Pages: 273
Authors: Sanjay Dhir
Categories: Business & Economics
Type: BOOK - Published: 2018-06-09 - Publisher: Springer

DOWNLOAD EBOOK

This book discusses the concepts of volatility, uncertainty, complexity, and ambiguity (VUCA) that are the core of various paradigms used in strategic managemen
The 21st Century Public Manager
Language: en
Pages: 0
Authors: Zeger van der Wal
Categories: Political Science
Type: BOOK - Published: 2017-03-31 - Publisher: Red Globe Press

DOWNLOAD EBOOK

Truly global in scope and ambition, The 21st Century Public Manager addresses key trends, challenges and opportunities facing public managers across contexts an