Related Books
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Language: en
Pages: 414
Pages: 414
Type: BOOK - Published: 2020-12-31 - Publisher: Bloomsbury Publishing
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers c
Language: en
Pages: 297
Pages: 297
Type: BOOK - Published: 2021-08-11 - Publisher: SAGE
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Language: en
Pages: 321
Pages: 321
Type: BOOK - Published: 2021-05-03 - Publisher: Kogan Page Publishers
WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing
Language: en
Pages: 361
Pages: 361
Type: BOOK - Published: 2012-04-27 - Publisher: SAGE
Marketing Strategy: The Thinking Involved.
