A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017 "This book will serve as the defi

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl

Since the 1970s health care costs in the United States have doubled, insurance premiums have far outpaced inflation, and the numbers of the uninsured and underi

Are advanced industrialized countries converging on a market response to reform their systems of social protection? By comparing the health care reform experien

Provides an economic assessment of the impact of competition on quality in health care markets. This book offers performance standards for competition; findings