Married to the Brand

Author	: William J. McEwen
Publisher	: Simon and Schuster
Total Pages	: 144
Release	: 2005-11
ISBN-10	: 9781595620057
ISBN-13	: 1595620052
Rating	: 4/5 (57 Downloads)

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Book Synopsis Married to the Brand by : William J. McEwen

Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.

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