Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influen

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications,

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic es

This introduction to communication theory offers an historical account of the development of all major theoretical approaches by summing up the range of existin