In this lively and yet scholarly book, creative artists, people who direct channels of communications, and social scientists present their numerous positions an

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edit

In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television

The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and socia