You're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning

There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc

Through insider advice, handy tips and real-life case studies, you'll be quickly on your way to management success. Each chapter will take you through a key ele

Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the fu