This text is a companion to McQuail's Mass Communication Theory, but can be used independently. It is a resource of statements drawn from communication studies,

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journalists do and w

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the