A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering pe

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and qu

«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment abou

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies o