Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that t

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that t

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative im

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product i

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons