Understanding Audiences

Understanding Audiences
Author :
Publisher : SAGE
Total Pages : 208
Release :
ISBN-10 : 9781412933346
ISBN-13 : 141293334X
Rating : 4/5 (46 Downloads)

Book Synopsis Understanding Audiences by : Andy Ruddock

Download or read book Understanding Audiences written by Andy Ruddock and published by SAGE. This book was released on 2000-12-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.


Understanding Audiences Related Books

Understanding Audiences
Language: en
Pages: 208
Authors: Andy Ruddock
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000-12-05 - Publisher: SAGE

DOWNLOAD EBOOK

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of
Handbook of Research in the Social Foundations of Education
Language: en
Pages: 747
Authors: Steven Tozer
Categories: Education
Type: BOOK - Published: 2011-07-05 - Publisher: Routledge

DOWNLOAD EBOOK

This groundbreaking volume helps readers understand the history, evolution, and significance of this wide-ranging, often misunderstood, and increasingly importa
Innovations and Advanced Practices in Public Relations in the Digital Era
Language: en
Pages: 237
Authors: Dr Ruchi Goswami
Categories: Antiques & Collectibles
Type: BOOK - Published: 2024-12-20 - Publisher: SGSH Publications

DOWNLOAD EBOOK

The book is a beautiful portrayal of new Public Relations practices and functioning and need in the digital age and becomes important for the PR professionals t
Latinas on the Line
Language: en
Pages: 158
Authors: Melissa Villa-Nicholas
Categories: Social Science
Type: BOOK - Published: 2022-01-14 - Publisher: Rutgers University Press

DOWNLOAD EBOOK

Latinas on the Line provides a compelling analysis and historical and theoretical grounding of the oral histories, never before seen, of Latina information work
Polyphony
Language: en
Pages: 153
Authors: Bridget Backhaus
Categories: Social Science
Type: BOOK - Published: 2021-07-29 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book looks at the rich and complex history of broadcasting and community broadcasting in the multicultural and multilingual milieu in India. It explores th