Race in the Marketplace

Race in the Marketplace
Author :
Publisher : Springer
Total Pages : 289
Release :
ISBN-10 : 9783030117115
ISBN-13 : 3030117111
Rating : 4/5 (15 Downloads)

Book Synopsis Race in the Marketplace by : Guillaume D. Johnson

Download or read book Race in the Marketplace written by Guillaume D. Johnson and published by Springer. This book was released on 2019-03-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.


Race in the Marketplace Related Books

Race in the Marketplace
Language: en
Pages: 289
Authors: Guillaume D. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2019-03-26 - Publisher: Springer

DOWNLOAD EBOOK

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and marke
Minority Marketing: Issues and Prospects
Language: en
Pages: 176
Authors: Robert L. King
Categories: Business & Economics
Type: BOOK - Published: 2015-05-08 - Publisher: Springer

DOWNLOAD EBOOK

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issue
Ethnic Marketing
Language: en
Pages: 383
Authors: Guilherme Pires
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

DOWNLOAD EBOOK

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has
Ethnic Marketing
Language: en
Pages: 336
Authors: Guilherme D. Pires
Categories: Business & Economics
Type: BOOK - Published: 2018-12-17 - Publisher: Routledge

DOWNLOAD EBOOK

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-econom
Marketing Identities
Language: en
Pages: 252
Authors: David A. Brenner
Categories: History
Type: BOOK - Published: 1998 - Publisher: Wayne State University Press

DOWNLOAD EBOOK

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Ea