The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new

This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, an

In recent years, the use of information technologies, mobile devices, and social media, along with the evolving needs of students, professionals, and academics,

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenge

As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how th